Strategy Latitudes represents a belief that the best strategic thinking comes from truly understanding what matters - exploring every angle, uncovering deeper insights, and charting ambitious paths forward.
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Think Broader.
Go Further.
The best strategic solutions often emerge when we look beyond conventional boundaries.
Strategy Latitudes represents this commitment to expansive thinking and deep understanding—combining proven frameworks with fresh perspectives to unlock new possibilities for growth.
It's an approach that has helped brands and agencies tackle their most complex challenges and seize unexpected opportunities.
Lara O'Shea
Founder & Chief Strategist
Strategic thinking knows no bounds. I bring together brand strategy, business transformation, and marketing innovation to help organizations grow. Described as a "Swiss army knife" of strategy, I thrive on every challenge—from uncovering customer insights and crafting brand narratives to unlocking transformative opportunities. Whether you're leading a creative agency, scaling a brand, or navigating market transformation, I combine the strategic rigor of global agencies with the agility and personal attention of an independent consultant.
How I Can Help
From leading strategy at global agencies to growing an award-winning startup, from managing brands at Diageo to guiding Fortune 500s through digital transformation – my path has been intentionally diverse. This variety, combined with an MBA from London Business School (with an exchange at Berkeley's Haas) and a Geography degree from Cambridge, gives me a unique lens on business challenges.
My perspective
My roots in photojournalism taught me to uncover compelling stories, while my role on Conscious Capitalism's NYC board reflects my belief in business as a force for positive change.
Having served as CSO, Executive Strategy Director, and Brand Leader, I understand the pressures you face – whether you're a CMO looking to transform your brand, a CSO needing an additional strategic mind, or an agency owner wanting to strengthen your offering
Ways We Can Partner
Every organization has distinct strategic needs. Drawing from experience across global agencies, iconic brands, and transformative projects, I offer tailored partnership models that adapt to your specific challenges and ambitions.
Brand Leaders
​Looking for strategic firepower without the full-time hire? I offer the strategic rigor from my experience at global agencies with the flexibility and personal attention of an independent consultant.
Agency Leaders
Need to strengthen your strategic offering or tackle a complex client challenge? With experience leading strategy teams at major agencies, I understand how to deliver value while making your team shine.
Consultancies
Looking to enhance your strategic offering or bring in specialized expertise? I partner with consulting firms to add brand and marketing depth to transformation projects, or bring seasoned category expertise to specific engagements.
Why Partner With Me
Deep Business Understanding
I believe in taking the time to truly understand what makes your business tick - diving deep into your unique challenges, opportunities, and ambitions. Combining this thorough understanding with my experience from both client and agency sides, I craft strategies that push boundaries while remaining grounded in reality.
Strategic Perspective
Your needs are unique, and they'll likely evolve over time. That's why I offer flexible ways to work together - whether you need a fractional CSO, strategic advisor, or focused project support. Work with me directly or alongside your team, in whatever way best serves your organization's goals.
Flexible Partnership
Having sat on both sides of the table - as brand manager and consultant, agency leader and strategic advisor - I bring a unique lens to strategic challenges. This multifaceted experience helps uncover opportunities others might miss, while ensuring strategies resonate with the teams who'll bring them to life.
Engagement Models
From strategic advisory to one-off projects, my engagement models flex to meet you where you are
- with the right level of support at the right time.
Strategic Advisory
Ongoing strategic guidance and support through:
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Monthly strategy sessions
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Regular strategic reviews
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On-call strategic consultation
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Quarterly planning workshops
Agency Partnership
Flexible support for agencies including:
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Pitch strategy development
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Client project leadership
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Strategic capability building
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Workshop facilitation
Fractional Leadership
Embedded strategic leadership through:
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Part-time CSO and CMO roles
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Strategic initiative leadership
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Team capability development
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Executive team participation
Project Based Consulting
Focused engagement for specific initiatives:
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Brand transformation projects
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Market entry planning
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Digital transformation programs
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Innovation workshops